IKEA, the international assemble-it-yourself furniture store, is branching out into food. In autumn it plans to start selling IKEA food in shops in America and Asia."We want to give our customers a taste of Sweden," Jan Kjellman, CEO of IKEA Food Services told Fortune. IKEA already sells a small taste of Sweden to customers in Europe, who can buy Swedish products such as meatballs, herring and moose-shaped pasta. IKEA hopes food sales will reach $840 million this year, which would be about 4.5 per cent of the $18 billion the company took in in...
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