Do you want to get the most creativity out of your staff? Try hypnosis. It’s a growing fad in America, as companies search for ways to stay ahead of the competition. “Focus group hypnosis is becoming a secret weapon for Fortune 500 companies and ad agencies,” Susan Spiegel Solovay, owner of the consultancy Brandvisioning and a former Grey Global Group advertising executive, recently told BrandWeek.com. Spiegel Solovay is a certified hypnotist with over 12 years of experience working with what she calls the “root causes...
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